The Americans will always do the right thing… After they’ve exhausted all the alternatives. –  Sir Winston Churchill

You need us to improve your business in Russia, that “mysterious” (W. Churchill) land of 11 time zones, dozens of peoples and languages, a huge quilt of mores, religions, buying habits, per-capita incomes, distribution infrastructures, etc.

We can improve your business in this country because we are a fusion of marketing and advertising Western expertise, local knowledge and decades of experience.

Strangely enough, all too often many overlook one obvious thing. Marketing, advertising, PR, and branding are always, repeat always, expensive in terms of funds, time and other corporate resources. Sometimes these expenses are formidable. Everybody knows that. But not everybody understands that marketing, advertising, PR, and branding in their own right are good for nothing, unless they yield real results, unless they improve your business.

In the final analysis, improving business means more profits – profits, not revenue. It will be recalled that profits are revenue minus expenses (costs). That is to say, that you can get more profits not only by improving your revenue, but also by cutting your expenses. Here we primarily mean marketing, and especially advertising, expenses.

Some people seem to have difficulties understanding the simple thing that if a marketing project brought some additional sales, but the profits concerned appeared to be smaller than the cost of the project itself, then the project is stupid. Even more so are projects that decrease your sales or your stock prices – alas, this is not uncommon!

For instance, if you spend heavily on advertising that only affects your brand awareness but not the sales curve, do you need that? Think about that.

Or if you waste your money and time (these days time is often more important than money) on field market research and focus groups and the only “product” you get are dusty tomes with figures and graphs that, as a wealth of experience has shown, lead to no productive decisions, then… it’s no result either.

The foregoing underlies our simple philosophy:

Point A – we begin working for you.

Point B – your business improves.

Should there be no point B, then we are no professionals and you do not need us. But how soon that point B comes depends on each specific case. And on how productive our cooperation will be. How to improve that productivity? Some clues are given below.